Paid Media Account Director, Luxury
ROLE OVERVIEW
Croud is a digital marketing agency with a unique business model, recently named Sunday Times Best Place to Work 2023.
In 2021, Croud acquired VERB Brands. As part of an exciting rebrand, VERB will now be known as Croud Luxe.
Croud Luxe specialises in full-service performance marketing solutions and partners with globally renowned luxury and premium brands such as Flannels, Calzedonia, Aston Martin, The Ritz, Maybourne Hotel Group and many more.
We are looking for an experienced Paid Media professional with an agency background who is passionate about luxury retail. Experienced in both strategy and activation.
Working alongside the team, you will be tasked with leading the paid media strategy of some of our highest profile clients and guide their expansion of digital growth across paid search, paid social and programmatic. These clients will be some of the biggest names in the luxury space and will be taking the next steps to build a more sophisticated digital framework that can withstand the changes in the industry and deliver results against business KPIs.
Own the relationship between Croud Luxe and your client, leading your aligned team and taking full responsibility of their campaigns from planning to launch, through to ongoing optimisation, reporting & strategic development. Through this, ensure the client sees continuous growth by setting clear KPI targets and producing action plans to achieve them
Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.
RESPONSIBILITIES
- Working with the Client Service team and Head of Paid Media you’ll provide senior leadership and strategic guidance across the agency's portfolio of clients
- Developing and maintaining strong client relations
- Identifying where investment is best utilized to support client growth
- Supporting the Head of Paid Media and other Account Directors with providing effective support to the Paid Media team
- Ensuring high quality work is carried out throughout the team, inline with our agency values
- Co-ordinate and delegate work across the teams as necessary
- Coach and guide your team to achieve these goals and challenge themselves to grow in their career development
- Be at the forefront of Paid Media by keeping up to date with industry trends and nuances seen in Luxury
- Help in New Business preparation and pitch attendance
- Confidently lead monthly meetings & QBRs with the support of Client Services and your delivery team to deliver actionable insights, media roadmaps & performance reports to the client
- Work with agency key stakeholders to align on strategy and ensure client needs are met
- Develop imaginative, innovative and effective ideas to improve clients performance
PERSON SPECIFICATIONS
To be successful in this role you will need to:
Have a solid background in paid social or programmatic with ideally (but not essential) secondary knowledge in Paid Search. As well as demonstrable examples of advanced campaign management & reporting features in SA360 and Google Analytics (or alike e.g. Adobe). We will consider candidates who show a willingness to learn but are proficient in only one channel.
Confidently uses cross-channel knowledge to lead client relationships, ensure the relevant internal teams are collaborating as one account delivery team and to successfully upsell/cross-sell VERB’s services where appropriate
Be able to navigate your client through an increasingly dynamic and complex data ecosystem, making sure your strategy is built for the upcoming changes on things like iOS 14.5, Universal Analytics farewell and 3rd party cookies being discontinued in 2023
- Demonstrate a strong sense of self-motivation and self-drive
- Strong leadership skills: managing direct reports, coaching & motivating
- Proven time management skills
- Impeccable attention to detail
- Highly organised and an ability to multitask
COMPANY BENEFITS
- 25 days holiday a year with the option to purchase more
- Hybrid working model
- Annual performance bonus
- Recruitment referrals bonus
- Health & wellbeing contributions
- Cycle to Work scheme
- Free fruit, breakfast cereals and tea & coffee
- Regular socials and events planned
- Peer to peer recognition scheme 'bonusly'
- Enhanced maternity and paternity package
- Pension
- Employee Assistance Programme
- Access to Croud Campus (our bespoke learning and development platform)
- Life and income protection
- Medical cash plan
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
- Department
- Paid Media
- Role
- Account Director
- Locations
- London
- Remote status
- Hybrid Remote
London
Workplace & Culture
We know true luxury isn’t something you describe in a word, it is something you create in an experience. Similarly, that goes for our culture at VERB too.
We understand the power of connecting with each other, knowing we achieve our vision because of every member of our team. This means we commit to encouraging each other, supporting the growth of one another and the industry as a whole. We celebrate our achievements and connect as people. Infusing the same care that goes into our work, into each other.
At the end of the day the quality of our work comes down to the quality of our people. We believe in creating an environment where people can thrive, do their best work and have fun along the way too.
When it comes to clocking off, we have done everything from Sports Days, a baking club and still life drawing. Our culture and our team are one in the same and so when you join VERB, you have the opportunity to contribute to our culture through the VERB Visionaries who organise our social activities and ensure our priorities are set on things like wellbeing, diversity and inclusion and charitable causes.
About Verb Brands
Digital Marketing Agency specialised in reaching affluent and aspirational audiences through data, creative and advertising, across owned, earned and paid media.
VERB is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Paid Media Account Director, Luxury
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